The packaging is pretty plain and standard, it comes in a plastic black tube. It would be nice if the design was a little more interesting, but I can't complain since it's pretty affordable and does it's job. The wand is in an interesting shape, it's slightly similar to a normal mascara wand, at the end, the bristles create a round sphere at the top. I find that this helps the application of the product because it doesn't apply too much onto my brows.
There are 3 shades, and I have the darkest one, Dark Brown, which is a perfect match for my dark brown hair. The product glides onto my brows smoothly and easily, as stated before, too much product isn't applied, but can be built up for a more stronger brow look. I personally have quite thick brows already, so I don't need much filling in, which is why I love this product so much, because it subtly defines and fills in the small sparse areas in my brows, creating a very natural looking brow. It almost seems like i'm not wearing anything at all, after it's been applied, the product dries, however, it doesn't feel really hard and crispy at all. Moreover, it lasts all day on my brows without budging, not only that, but it is extremely easy to remove with makeup remover.
I definitely would recommend this product to those who would like to subtly define their brows. Also, it is quick and easy to apply, a lot faster than using powder or a pencil. However, this is the first even brow mascara I have ever tried, so there may be a lot of other products that work just as well, or even better, but for me, this is a great product so far. You can purchase it from Superdrug and Boots for £4.99 which is super affordable!